It’s no secret that personalized cold email outreach is one of the best ways to grow your business. You can easily connect with potential customers and partners and this is one of the most effective ways to generate leads. You can use an email template to make things fast.
But best of all, you’re going to pay next to nothing to reach a large number of people. When done right cold email outreach will catapult your business into the mainstream with what may look like an overnight success to others.
Why You Need Personalization in Cold Email Outreach
When you personalize your outreach, you add a personal touch and you make sure you add relevant info. This ensures you’re more likely to get a response. Why?
Because people like to feel special. They like to feel like you took the time to get to know something about them, and that you crafted the message just for them.
When you do this you personalize emails and you can target your audience very carefully.
You can include the recipient’s name, their company, or even their city in the subject line or in the body of the message. That way, you can make sure that your message is relevant to them, and you’re more likely to get a nibble on the bait you put in front of them.
Why You Need To Be Careful When Creating Email Subject Lines
When you’re sending personalized cold emails, your subject line is your chance to make a good first impression. You want to make sure that it’s catchy and interesting so that the recipient will be more likely to open it. But you also need to be careful not to mislead the recipient when sending cold emails.
For example, if you’re selling a product, you might be tempted to use a subject line like “The best way to improve your health.” But if the recipient opens the email and finds out that it’s just an advertisement for a new health supplement, they’re going to feel misled and disappointed.
Instead, try something more specific your templated email won’t work for the same person every time.
For example, “3 Ways to Improve Your Health if You’re Overweight.” This subject line is more likely to get the recipient’s attention, and it’s more likely to be relevant to them.
Tips for Creating The Perfect Cold Email Outreach Pitch
When you’re pitching a product or service through cold outreach, it’s important to make a good first impression.
But how do you personalize a prospect email?
Here are a few examples for creating your email pitch:
1. Make sure that your pitch is clear and concise.
2. Make sure that it’s relevant to the recipient.
3. Make your pitch specific to the recipient.
4. Keep your pitch short and to the point.
5. Include a call to action in your pitch.
You can find detailed information about your target audience by using the LinkedIn Sales Navigator. This helps you find ideal prospects to target.
Sales navigator is perfect for this. That’s because when you can review a prospects interests, it gives you the best chance of building a mutual connection. And mutual connections are what business relationships are all about. Something most of us can get behind.
For example, let’s say you live in the same city. You can mention a current event coming up that builds even more trust. This works especially well if you find out a few of your prospect’s interests and can begin your email on common ground.
By following these tips, you can create a pitch that’s more likely to get a positive response. Now that you have these tips. Let’s look at exactly how to apply them.
How to Write a Successful Email Outreach Message
There are a few things you can do to increase your chances of success when sending cold outbound emails and not sounding like a sales rep.
First, let’s say you want to drive someone to your new blog post. Make sure you personalize your message so it’s related to their needs.
Start by including the recipient’s name and mention something that you know about them. That’s first step personalizing emails.
Starting with “hey” just won’t cut it. You want the recipient to know you are sending the email to the right person. Besides using their first name, you can also talk about highly specific pain points they may need to solve.
This will help to create a connection within the first sentence and make them more likely to read the rest of your email.
What’s the cold email personalization elevator pitch?
Think of your email like an elevator pitch, when someone asks you hey “what do you do?” you can explain it in 20 seconds.
Your personalized message about what you do is quick and to the point.
When sending cold emails you want to do the same.
Imagine a movie where it’s a covert military extraction. All you want to do is get in, get out, and complete the mission. What’s your mission?
To start a conversation. That’s it.
Plus recipients are more likely to read and respond to a shorter email than a longer one.
Finally, make sure you have a strong call to action.
Tell the recipient what you want them to do, whether it’s visiting your website, downloading your white paper, or simply replying to your email. Then make sure they know it won’t take long.
Phrases like “a small 10-minute call, or zoom”, work great.
Try and remember, no one is looking forward to your cold sales email.
But when they see a need they have can be met, and you show that value to them in 3 to 4 quick eye scans from left to right on their phone or computer, you stand out.
By following these tips, you’ll be on your way to writing successful outreach messages that get results.
Not Done Yet
Usually, blog posts will end here. You’ll run out, start to write personalized emails, but won’t have any strategy of keeping track of who you emailed. When those emails were sent. And have no idea when to follow up.
If you didn’t know, all the money and glory are in the follow-up emails.
So let’s not leave you hanging.
If you’re like me you hate when blog posts do that.
All right, let’s talk about keeping track of your cold outreach campaigns.
Keep Track of Who Has and Hasn’t Responded (You need a system)
One of the most important aspects of any outreach campaign is keeping track of who has and hasn’t responded. This will help you to determine who to follow up with and when.
One way to do this is to create a spreadsheet or use a tool like Contactually, which can help you keep track of your contacts and their response status.
Another important thing to keep track of when sending personalized emails is the date you sent each email.
This will help you to know when it’s appropriate to follow up. You don’t want to wait too long to follow up, or the recipient may forget who you are. However, you also don’t want to contact them again too soon, as this can come across as pushy.
How to Follow Up for Maximum Effectiveness
When you send personalized emails, you want to make sure that you follow up on them in a timely manner. But never with the same message. This will ensure that you get the most out of your email. You want to avoid any more email templates.
There are a few things that you can do to follow up on your email in a timely manner:
- Send a follow-up email within 24 hours of sending the original email. Then come up with a schedule that works for you. This will ensure that your email is still fresh in the recipient’s mind. And that you keep following up until you get a response… Whether that’s a yes or no. You always want a response.
- Make sure to personalize each follow-up email. (I said this already, but it’s important) This will show the recipient that you are still interested in them and that you value their time.
- Keep your follow-up emails short and to the point. This will prevent the recipient from feeling overwhelmed by your email.
- Finally, always include a call to action in your follow-up emails. This will give the recipient a specific task to do, which will increase the likelihood of them responding to your email.
On a personal note, I have done this on dozens of campaigns and have collected money just lying on the table that prospects were dying to spend.
The Benefits of Email Automation For Cold Email Campaigns
When you’re sending out a cold email campaign, automation can be a huge help. Automation can take care of tasks like adding people to your email list, sending follow-up emails, and tracking the success of your campaign.
Here are some of the benefits of email automation:
1. It can help you save time.
When you’re manually sending out emails, the process can be quite time-consuming. With email automation, you can set up a system where your emails are sent out automatically, without you having to do anything. This can free up a lot of your time so that you can focus on other tasks.
2. It can help you stay organized.
Email automation can help you keep track of your contacts and follow-up emails. This can be a huge help if you’re dealing with a large number of contacts. With email automation, you can have all of your information in one place, which makes it easier to keep track of everything.
3. It can help you reach more people.
With email automation, you can reach a larger number of people with your email campaign. This is because you’re not limited by the amount of time you have to send out emails. With automation, you can set up a system where your emails are sent out to a large number of people automatically.
4. It can help you track your results.
Email automation can help you track the success of your cold emailing campaign. You can see how many people opened your emails, clicked on your links, and signed up for your offer. This information can be very useful in understanding what is working and what isn’t in your campaign.
Making the Most of Your Cold Emailing Outreach Campaign
When you’re reaching out to potential customers or business partners, you need to put a lot of thought into your emails and personalize them as much as possible. I know I have harped on this a ton in this post. But that’s because it’s important. You can’t expect to get results if you are doing what everyone else is doing.
If you don’t make the reader say “wow that’s specific, they did their homework” your email is going to be deleted, or worse marked as spam.
You should also make sure that your emails are well-written and error-free. This may seem like a no-brainer, but you’d be surprised how many emails I get that are full of typos (from people making six figures too)
If you want to make sure your email stands out, start by following these tips:
1) Do your research
When you’re reaching out to someone, you need to have a reason why you’re emailing them. You can’t just say “I like your work” or “I read your blog.” You need to have a specific reason, and it needs to be tailored to the person you’re emailing.
For example, let’s say you’re emailing someone who writes about marketing on their blog. You could say something like, “I read your latest post on XYZ and I loved it. I also noticed that you didn’t mention ABC. I’m a big fan of ABC and I think it would be a great addition to your post.”
You’re showing that you read their work, you’re providing value by giving them something they can use, and you’re establishing yourself as an expert in the field.
2) Keep it short and sweet
Nobody wants to read a novel, so make sure your email is short and to the point. Get straight to the point and don’t include any fluff.
3) Personalize it
As I said before, you need to personalize your ish… don’t think you can just pop in the same template over and over. Yes, you should never start from scratch, but that doesn’t mean you turn a blind eye and just follow the “it’s a numbers game advice.”
This may sound self-explanatory but for the sake of being thorough, it found a place to call home in this post.
Assuming you have all of that figured out, you’ll start making the most of your cold email outreach campaign because they turn empty bank accounts into millions and no names into household names if you keep at.
You Can Struggle Or Get Instant Results, Your Choice
Whether you’re a writer looking for tips, a business owner looking to build your empire on the back of cold email, or a solopreneur with an eCommerce store and you want to double your revenue this year.
You can do cold email outreach yourself. You don’t need anyone to be successful in doing this. All you need is to be dedicated and create a system. You might struggle for 6 months to a year, but trial and error builds character and real expertise.
But if you don’t want to wait, or struggle. Hiring a professional is the better choice.
When it comes to outbound email marketing, hiring a professional copywriter can make all the difference. Professional email copywriters have the experience and knowledge necessary to create emails that get results. We know how to write persuasive copy that can grab attention and generate leads.
If you’re looking to improve your outbound email marketing results, hiring a professional email copywriter is the best choice. We can help you get more leads, conversions, and sales. Contact me today to learn more about how I can help you achieve your marketing goals.
Conclusion
Personalizing your cold email outreach is like giving a really awesome Christmas gift.
The person is “usually” grateful and won’t forget what you did for them.
Also remember, not only do you need to tailor your pitch to the person you’re emailing, but you also need to personalize the email itself.
Make email subject line attention-grabbing. For example: “Yo! Are you even trying, what’s your problem?”
If you saw that in your inbox you would be like “who in the heck…”
For cold emails, shorter is almost always better. Try focusing on creating value for the person you’re emailing. Whether that’s providing them with useful information, offering them a discount, or simply being a resource for them.
Last, but most importantly, always follow up. If you don’t, you’re wasting your time. You can send 1000 emails but if you’re not following up, you won’t convert nearly as many as you could be.
